# Perspective > Perspective is the mobile-first funnel builder for marketers, agencies, coaches, and recruiters — build high-converting, interactive lead-gen and sales funnels in minutes, no code, with built-in email automation, analytics, a CRM, and whitelabel workspaces. Perspective now exposes an MCP server and REST API so AI assistants like Claude can create, publish, and optimize funnels programmatically. Built by Perspective Software GmbH (Germany), GDPR-ready, used by 8,000+ businesses including Zalando, DHL, Mercedes-Benz, and Coca-Cola. Perspective turns ad traffic into appointments, leads, sales, and job applications with funnels designed for mobile. Use the links below to understand what Perspective does and how to build with it programmatically. ## Build with Perspective (MCP & API) Perspective offers two MCP servers and a REST API — pick the one that fits the job. **Product MCP — build, publish, and optimize funnels inside a Perspective account.** Remote server, OAuth; added as a custom connector in Claude (no API key). - Server URL: `https://api.perspective.co/mcp` (legacy `https://perspective-api.co/mcp` still works) - Claude (Web/Desktop): Settings → Connectors → Add custom connector → paste the URL → Connect → Accept (sign in to Perspective). - Claude Code: `claude mcp add --transport http perspective https://api.perspective.co/mcp`, then run `/mcp` to authenticate (OAuth opens in the browser). Alternatively, if it's already added as a connector in Claude Web/Desktop it syncs to Claude Code automatically. - Scoped tool sets: `all`, `funnel-build`, `sequences`, `analytics`, `crm`. Also connectable from ChatGPT. **Docs MCP — give coding agents the Perspective developer docs.** No auth. - Server URL: `https://developers.perspective.co/api/mcp` - Claude Code: `claude mcp add perspective-docs https://developers.perspective.co/api/mcp --transport http --scope user` - Also works with Cursor, Codex, Gemini CLI, Windsurf, and VS Code. **REST API — for backends, dashboards, and automation.** - Base URL `https://perspective-api.co` (versioned under `/v1`); authenticate with the `x-perspective-api-key` header. Documentation: - [Introduction](https://developers.perspective.co/intro): Overview of the API and MCP, and when to use each. - [API Reference](https://developers.perspective.co/api-reference/overview): Endpoints for funnels, contacts, metrics, and workspaces. - [MCP Server](https://developers.perspective.co/mcp/overview): Connect and use the product MCP. - [OAuth](https://developers.perspective.co/oauth/overview): Authentication for integrations. ## Product - [Funnel builder](https://www.perspective.co/funnel): The mobile-first funnel builder — interactive, fast, personalized funnels with market-leading conversion rates. - [Messages](https://www.perspective.co/messages): Email and message automations that nurture and convert leads. - [Metrics](https://www.perspective.co/metrics): Real-time funnel analytics to optimize conversion. - [Contacts / CRM](https://www.perspective.co/crm): Manage, track, and close leads where you collect them. - [Integrations](https://www.perspective.co/integrations): Connect Perspective to Meta, your CRM, email tools, and more. - [Why Perspective](https://www.perspective.co/why-perspective): How Perspective differs from traditional website and funnel builders. - [Pricing](https://www.perspective.co/pricing): Plans and the full feature list. - [Templates](https://www.perspective.co/templates): 20+ high-converting funnel templates. ## Use cases - [Generate appointments & leads](https://www.perspective.co/use-cases/generate-appointments): Fill your calendar and capture qualified leads. - [Make online sales](https://www.perspective.co/use-cases/make-online-sales): Sell products and offers directly inside the funnel. - [Source talent (recruiting)](https://www.perspective.co/use-cases/source-talent): Application funnels that get more and better candidates. - [Build an email list](https://www.perspective.co/use-cases/build-an-e-mail-list): Grow and nurture an audience. - [For agencies](https://www.perspective.co/for/agencies): Whitelabel workspaces and sub-accounts for clients. ## Proof & learning - [Reviews](https://www.perspective.co/reviews): Customer reviews and results (4.9 on G2, 4.8 on OMR). - [Case studies](https://www.perspective.co/blog/case-studies): Real customer results and funnel breakdowns. - [Blog](https://www.perspective.co/blog): Funnel, paid-ads, and conversion strategy. - [Changelog](https://www.perspective.co/changelog): Latest features and improvements. - [Help center](https://intercom.help/perspective-funnels/en/): Product help and how-to guides. - [Academy](https://www.perspective.co/academy): Free step-by-step funnel course. ## Deutsch (DACH) - [Perspective (DE)](https://www.perspective.co/de): Deutschsprachige Startseite — der #1 Mobile Funnel Builder. - [Funnel Builder (DE)](https://www.perspective.co/de/funnel): Der mobile-first Funnel Builder. - [Warum Perspective (DE)](https://www.perspective.co/de/warum-perspective): Wofür Perspective gemacht ist und wie es sich unterscheidet. - [Preise (DE)](https://www.perspective.co/de/preise): Pläne und alle Funktionen. - [Reviews (DE)](https://www.perspective.co/de/reviews): Kundenbewertungen und Ergebnisse. - [Vorlagen (DE)](https://www.perspective.co/de/vorlagen): Conversionstarke Funnel-Vorlagen. - [Hilfe-Center (DE)](https://intercom.help/perspective-funnels/de/): Produkt-Hilfe und Anleitungen auf Deutsch. ## Get started - [Start a free trial](https://start.perspective.co/en/signup): 14-day free trial; free plan available, no credit card required. - [Log in](https://app.perspective.co/en): Access your Perspective workspace. ## Optional - [About Perspective](https://www.perspective.co/about-us): Company and mission. - [AI info](https://www.perspective.co/ai-info): How Perspective works with AI. - [Careers](https://www.perspective.co/careers): Open roles. - [System status](https://perspective.statuspage.io/): Live uptime and incident status. - [Privacy](https://www.perspective.co/privacy-policy), [Terms](https://www.perspective.co/terms-and-conditions), [Imprint](https://www.perspective.co/imprint): Legal.