Best Quiz Funnel Software (2025): We Tested 11 Tools to See What Actually Converts

Struggling to turn traffic into leads? Quiz funnels fix that by guiding visitors from their first click to lead qualification.

With the right quiz funnel software, you ask a few targeted questions, collect the lead, and then reveal a personalized result that nudges them toward conversion.

To cut through the noise, we tested 11 quiz funnel builders to see which ones deliver.

Let’s take a closer look👇

Quiz funnel software: at a glance

This is the quiz funnel software that made the cut. Use the table below to see how the tools stack up by use case and key features.

Tables are useful, but they don’t tell the whole story.

Once you’ve compared the tools, the next step is trying a Perspective quiz funnel on your own traffic.

11 Best free quiz builders: in detail

Choosing the right quiz funnel software shapes how many leads you capture and how easily you can turn their answers into revenue.

Below is a clear breakdown of the leading quiz builders with free plans, showing how they stack up in real-world funnel builds.

Best quiz funnel software for paid traffic

Perspective

At a glance

Perspective is a quiz funnel builder designed to turn paid traffic and social ads into high-quality leads and booked appointments. It brings quiz funnels, landing pages, lead capture, CRM, and follow-up into one comprehensive platform.

Funnels load fast and layouts stay consistent on every device. The intuitive builder keeps you moving quickly, helping you ship high-converting quizzes without the friction of legacy tools.

What makes it stand out

Unlike generic desktop-first builders, Perspective uses vertical, mobile-native funnels that match how people browse on their phones.

Templates and AI help you launch high-converting quizzes, landing pages, and even application funnels in hours, not weeks. The clean, focused interface helps you build efficiently.

How it compares

Most quiz funnel software stops at the lead form — collecting email addresses but relying on separate tools for follow-up, CRM, and analytics.

Perspective carries the funnel further with built-in CRM, messaging, and revenue tracking, so the journey continues smoothly after the opt-in.

Legacy quiz tools and bloated all-in-one suites are slow on mobile. Perspective avoids this critical performance drop.

Key features

• Mobile-first quiz and funnel editor with an intuitive drag-and-drop builder
• Templates for lead gen quizzes, application funnels, personality quizzes, and high-intent landing pages
• Built-in CRM and messaging to manage lead data, quiz responses, and follow-up in one place
• Email and SMS sequences so you can nurture leads without extra tools
• Integrations with analytics and ad platforms (GA4, Facebook Pixel, UTM tracking) for clear funnel performance
• AI tools for setup, duplication, and optimisation to help you ship and scale quiz funnels fast

Pricing snapshot

Perspective offers a 14-day free trial, with plans available on monthly or annual billing. Annual pricing starts at $62/month (Base), $193/month (Grow), and $391/month (Expand), with a custom Scale plan for larger teams needing more workspaces and live funnels.

Pricing is based on features and funnel volume rather than contact count, so growth in your email list doesn’t increase costs.

Strengths

• Very fast mobile load times that protect conversion rate on paid social
• Intuitive, focused editor that lets you spin up quiz funnels and landing pages quickly
• End-to-end flow from ad click to lead capture, follow-up messaging, and CRM
• Quiz funnels, landing pages, CRM, and analytics in one place

Limitations

• Focused on funnel creation and optimisation, not on being an all-purpose enterprise marketing cloud

Use case

Choose Perspective if you need quiz funnels that are quick to build, easy to refine, and strong on mobile. It’s ideal for paid social and lead-gen teams of any size. With built-in follow-up, you can track results clearly and improve performance without extra tools.

AI tools and reusable templates make it effortless to build more funnels without starting from scratch.

Want to see it in action? Here’s how real customers use Perspective to drive real results.

‍

The best way to judge quiz funnel software is to see how it performs on your own traffic.

Next step: test Perspective for yourself by spinning up a simple quiz funnel and tracking the results.

Quiz builders with free plans for early testing

2. Fillout

At a glance

Fillout is quiz funnel software that marketing and operations teams use to build multi-step forms and simple quizzes for lead capture.

Key features

• Drag and drop builder with pages, progress bars, and common fields
• Conditional logic and scoring for branching questions and mapped outcomes
• Lead capture with email and custom fields plus thank you screens
• Redirect options to landing pages, booking tools, or other calls to action
• Integrations with CRMs, email platforms, spreadsheets, and webhooks for data sync

Pricing snapshot

Fillout offers a free plan with unlimited forms and 1,000 monthly responses. Paid plans are available on monthly or annual billing, with annual pricing at $15/month (Starter), $40/month (Pro), and $75/month (Business). Higher tiers raise response limits and add features like custom themes, branding removal, custom domains, and analytics.

Strengths

• Logic and scoring support simple personality or product recommendation quizzes
• Integrations send quiz data into existing CRMs and email tools
• Free plan can cover early quiz funnel tests and small audiences

Limitations

• Focuses on forms, so it lacks built in CRM, messaging, and revenue analytics
• Result pages are basic, without the richer layouts you’d get from a dedicated funnel builder
• Higher tiers are required to remove branding and raise response and analytics limits

Use case

Fillout can make sense if you need form-led quizzes for lead capture or qualification and plan to pass responses into other tools. It works better as a single step inside a funnel than as a platform for running full quiz funnels end to end.

3. Jotform

At a glance

Jotform is quiz funnel software used by marketers and small businesses to create surveys, interactive forms, and simple quiz funnels on top of an existing tool stack.

Key features

• Drag and drop form and quiz builder with classic and card layouts
• Quiz templates with conditional logic, calculations, and scoring
• Lead capture fields, thank you pages, and simple redirects
• Integrations with CRMs, email tools, Google Sheets, and webhooks
• Embedded forms and quizzes for websites and landing pages

Pricing snapshot

Jotform offers a free Starter plan with strict limits on forms, submissions, storage, and branding. Paid plans are available monthly or annually, with annual pricing at $34/month (Bronze), $39/month (Silver), and $99/month (Gold). Higher tiers increase form limits, submissions, storage, and branding control, with Enterprise available on custom pricing.

Strengths

• Template library can speed up basic lead gen and assessment quizzes.
• Logic and scoring support simple personality and product recommendation quizzes.
• Integrations let quiz data flow into existing email lists and customer journeys.
• Familiar form style suits teams already using it for general data collection.

Limitations

• Focuses on forms rather than a full quiz funnel builder with built in CRM or messaging.
• Free and lower tiers include Jotform branding and no custom domains.
• Result views are limited to thank you pages or redirects, so richer offers rely on other tools.

Use case

Jotform is typically used for basic quizzes or form-led qualification that feeds into other tools. It is not designed for building complete quiz funnels with integrated analytics, messaging, or conversion logic.

4. Google Forms

At a glance

Google Forms is a basic online form and quiz maker used by schools, nonprofits, and small teams for simple data collection. It can act as a very lightweight quiz funnel builder when all you need is a few questions and a lead capture form that feeds a spreadsheet.

Key features

• Simple form and quiz builder with multiple choice, checkbox, and drop down fields
• Quiz mode for assigning correct answers and scores
• Section based layout with basic branching between sections
• Automatic data capture into Google Sheets for lead data and simple reporting
• Shareable links and basic embed options for landing pages and emails

Pricing snapshot

Google Forms is free to use with no tiered pricing. Extra costs apply only if you use additional Google Workspace tools or third-party apps for more advanced funnel features.

Strengths

• No direct cost, which helps for zero budget quiz experiments and internal surveys
• Short learning curve for non technical users
• Google Sheets connection supports simple tracking of quiz impressions and conversion rates

Limitations

• Limited design options and minimal control over layout or user experience.
• Basic branching and skip logic, which restrict more complex, multi step quiz funnels.
• No built in CRM or email marketing integrations, so follow up usually needs manual work or extra tools.

Use case

Google Forms works for simple internal forms or low-volume quiz funnels that send answers straight into Google Sheets. But for branded, high-converting quizzes, dedicated quiz funnel software is a better fit.

Interactive quiz and calculator add-ons

5. Outgrow

At a glance

Outgrow is an interactive content platform used by marketing teams to create quizzes, calculators, and assessments that connect to existing funnels and email tools. It serves as quiz funnel software when you simply want to add interactive steps without switching tools.

Key features

• Templates for quizzes, calculators and assessments
• Drag and drop builder with basic conditional logic
• Lead capture forms before results with simple call to actions
• Scoring and result rules for recommendation outcomes
• Integrations with email, CRM and automation tools

Pricing snapshot

Outgrow offers a time-limited free trial. Paid plans are available monthly or annually, with annual pricing from $14/month (Freelancer), $25/month (Freelancer Pro), $95/month (Essentials), and up to $600/month (Business). Pricing scales by content, leads, users, and branding.

Strengths

• Fits on top of existing landing pages and funnels
• Speeds up launch of lead magnet and product quizzes
• Sends quiz data into email lists and CRMs for follow up
• Embeds quiz widgets into blogs and resource pages you already run

Limitations

• Requires a paid plan after the trial period
• Lower tiers cap views, leads and available content types
• More detailed analytics and routing need higher priced plans
• Still depends on other tools for full funnel flows and ongoing email automations

Use case

Outgrow can make sense if you want to add interactive quizzes or calculators to capture leads in an existing marketing funnel and keep quiz maker software separate from your core platforms.

6. Involve.me

At a glance

Involve.me is quiz funnel software used by marketing teams to build quizzes, calculators, and forms that embed into existing sites and funnels.

Key features

• Drag and drop builder for quizzes, calculators, surveys, and forms
• Conditional logic and branching for questions and outcomes
• Lead capture forms with custom fields and basic result screens
• Embeds and pop ups to place quizzes on landing pages or blogs

Pricing snapshot

Involve.me offers a free plan with basic limits, plus paid tiers available on monthly or annual billing: Starter at $29/month, Pro at $59/month, and Business at $129/month on annual plans. Higher tiers raise funnel limits, users, and branding options, with Enterprise on custom pricing.

Strengths

• Embeds directly into existing pages, so you can add quizzes without rebuilding your funnel
• Templates help you launch product recommendation quizzes, lead magnets, and simple surveys faster
• Widgets make it practical to test quizzes on current pages before changing your stack

Limitations

• Free plan caps and visible branding limit long term use with higher traffic
• Result pages and full flows are more constrained than in dedicated quiz funnel builder tools
• Often needs extra tools for email automations and deeper funnel reporting

Use case

Involve.me can work for teams adding basic quizzes or calculators to existing pages while relying on other tools for the rest of the funnel. It is not designed for complex, multi-step, or high-volume quiz funnels managed in one place.

Quiz tools for creators and publishers

7. Interact

At a glance

Interact is quiz funnel software used by creators, coaches, and small businesses. It focuses on personality and product recommendation quizzes for simple lead generation funnels.

Key features

• Template based builder for personality and scored quizzes
• Drag and drop editor for questions, images, and layouts
• Lead capture forms that connect quiz results to an email list
• Conditional logic for branching outcomes and scoring
• Integrations with common email marketing platforms and CRMs

Pricing snapshot

Interact offers a 14-day free trial. Paid quiz funnel builder plans are available monthly or annually, with annual pricing at $27/month (Lite), $53/month (Growth), and $125/month (Pro), increasing lead limits, quizzes, users, and branding control.

Strengths

• Template library that reduces setup time for common quiz formats
• Integrations that pass lead data into email tools for follow up
• Built in scoring and conditional logic for multi step quiz flows
• Hosted quiz pages and embeds that fit into existing landing pages or blogs

Limitations

• No ongoing free plan, so continued use always needs a subscription
• Branding and some design controls are restricted on lower tiers
• More detailed analytics and routing options only appear on higher plans

Use case

Interact fits basic quiz-led lead generation where templates and speed matter more than funnel sophistication. It is not designed for running complex quiz funnels with advanced routing, and deep analytics.

8. Opinion Stage

At a glance

Opinion Stage is a quiz and poll builder used to embed simple interactive quizzes and surveys into existing pages. Its quiz funnel software is suited to basic, top-of-funnel lead capture.

Key features

• Builder for personality and trivia style quizzes, polls, and surveys
• Result pages that display outcomes with text and image blocks
• Basic conditional logic for assigning answers to results and scores
• Embeddable widgets for WordPress and other website platforms
• Options to add a lead form so you can capture leads before showing results

Pricing snapshot

Opinion Stage offers a free plan capped at 25 responses per month. Paid quiz maker software plans are available monthly or annually, with annual pricing at $25/month (Pro), $79/month (Business), and Enterprise on custom pricing, increasing response limits, users, branding control, and reporting.

Strengths

• Simple widgets that embed easily into blog posts and landing pages
• Personality and trivia quiz modes that cover common engagement formats
• Lead capture options so quiz tools can feed a basic email list
• Built in analytics that show quiz impressions, responses, and completion patterns

Limitations

• Free plan has a small response limit, so quizzes can cap out quickly on active sites
• Platform branding is prominent on lower tiers and cannot be fully removed without upgrading
• Builder is not a full drag and drop editor, so layouts and result pages are less flexible
• Setting up scoring and mappings between answers and results can feel more manual than in other quiz maker software

Use case

Opinion Stage is best suited to embedding lightweight quizzes or polls into existing content to capture attention and basic lead data. It works for simple, top-of-funnel use cases, but is less suitable once you need flexible layouts, deeper logic, or more controlled funnel flows.

{{cta}}

Survey platforms that can double as quiz funnels

9. Typeform

At a glance

Typeform is a conversational form and survey tool used by marketing and product teams to collect customer data in a one-question-at-a-time format. It can also be repurposed as simple quiz funnel software.

Key features

• One-question-at-a-time quiz and form layouts with templates
• Logic jumps to route people to different questions based on answers
• Basic scoring and calculation fields for simple scored quizzes
• Built in lead capture fields for collecting names and email addresses
• Integrations with tools like Google Sheets and common email platforms

Pricing snapshot

Typeform offers pricing on monthly and yearly billing, with discounts on annual plans. On yearly pricing, plans start at £21/month (Basic), £41/month (Plus), and £66/month (Business). Higher tiers increase response limits, users, branding control, and analytics, with Enterprise available on custom pricing.

Strengths

• Conversational layout can feel smooth for respondents on mobile and desktop
• Template library for surveys, forms, and quizzes reduces setup time for simple flows
• Integrations allow quiz responses to be sent into CRMs and email marketing software
• Useful if your team already uses Typeform and wants lighter quiz funnels without adding another tool

Limitations

• Free plan response caps are restrictive for ongoing marketing campaigns
• Platform branding and hosted URLs limit control over how finished the funnel looks
• Result pages are basic compared with tools built for high converting quiz funnels
• Often relies on separate landing pages and automation tools to complete the funnel

Use case

Typeform can make sense if you want to add simple, conversational quizzes to an existing Typeform setup, rather than run full quiz funnels.

10. SurveySparrow

At a glance

SurveySparrow is a survey and feedback tool. It can be used as quiz funnel software for basic, survey-style quizzes that ask questions and sort leads, but it is not designed for full quiz funnels with landing pages, results pages, and follow-up in one place.

Key features

• Builder for conversational surveys and quizzes with one-question layouts
• Supports basic scoring, simple recommendation flows and multi step journeys
• Includes share links, embeds and lead capture forms
• Integrates with common CRMs and email tools so quiz data can pass into existing lists

Pricing snapshot

SurveySparrow offers Quarterly and Yearly plans, with lower rates on annual billing. Yearly pricing starts at £19/month (Basic) and £39/month (Starter), scaling to £79/month (Business) and £249/month (Professional) based on response limits and users, with Enterprise available on custom pricing.

Strengths

• Fits teams already using surveys for lead generation or feedback
• Conversational flows work for longer diagnostic quiz formats
• Integrations help route quiz data into existing automation and reporting

Limitations

• Response caps on free and lower plans restrict sustained quiz lead capture
• Design and layout options are shaped around surveys rather than branded quiz funnels
• Result screens and funnel specific analytics are lighter than dedicated quiz funnel builder tools

Use case

SurveySparrow can make sense if you already rely on it for surveys and want to run basic quiz funnels in the same tool. For more complex or higher-volume quiz campaigns, most teams prefer dedicated quiz funnel tools.

11. SurveyMonkey

At a glance

SurveyMonkey is an online survey platform commonly used for research, feedback, and internal surveys. It can be used as quiz funnel software for simple scored quizzes and basic qualification flows if you already rely on it and want to reuse existing survey workflows.

Key features

• Survey and quiz builder with question banks and scoring options
• Supports simple logic, such as skip logic and branching between pages
• Includes basic result screens and share links for landing page or email use
• Offers exports and integrations so quiz responses can move into spreadsheets or other tools

Pricing snapshot

SurveyMonkey offers a limited free plan, with paid plans available for individuals and teams. Annual pricing starts at $44/month for individual plans and $27/user/month for team plans, increasing with response limits, user seats, and advanced features. Enterprise plans are priced separately based on scale and requirements.

Strengths

• Familiar option for teams that already use surveys in their marketing funnel
• Scoring and skip logic cover straightforward quiz and assessment use cases
• Integrations and exports help move quiz data into reporting or email platforms

Limitations

• Free and lower tier plans have response caps and branding that limit long term lead generation
• Result pages and calls to action are more survey oriented than funnel oriented, so extra tools are often needed for full flows
• Funnel specific analytics, conversion rate tracking and on page design options are lighter than in dedicated quiz funnel builder tools

Use case

SurveyMonkey can make sense if you already use it for research and want to run simple quiz funnels without adding new quiz tools. It is better suited to occasional or lightweight qualification than to high-volume, design-led quiz funnels.

How we evaluated quiz funnel software

We reviewed each tool based on how well it supports real quiz funnels. Our evaluation focused on funnel logic, lead capture, result personalization, integrations, analytics, and pricing limits, with particular attention to what’s available on lower-tier and free plans.

This ensures the comparisons reflect how these tools perform in real-world use, from early testing through to scaled campaigns.

What to look for in quiz funnel software

The right quiz tools don’t just let you build quizzes; they turn answers into qualified leads. Use the checklist below to separate high-converting quiz funnel tools from basic quiz builders.

Outcome-first funnel flows

Designed to move users from the first question to a tailored result and CTA, rather than stopping at quiz completion.

Mobile-first quiz experience

One-question-at-a-time layouts, large buttons that are easy to tap, and first questions are always above the fold. This ensures every quiz feels native on mobile.

Simple, powerful logic

Conditional paths, a clear “decider question,” and easy branching — without needing a spreadsheet of rules. The best quiz funnel tools make logic feel intuitive.

Fast, frictionless opt-ins

Inline opt-in forms that appear just before results, with minimal fields and clear context. Lead capture should feel like the natural next step, not a pop-up interruption.

Segmented result pages

Different result pages for different quiz outcomes, each tied to a specific product, plan, or action. You should be able to adjust copy and offers easily for each result.

Tight integrations with your stack

Integrations should make it easy to pass quiz responses into your existing email and CRM tools without manual cleanup.

Analytics that show drop-offs and conversions

Clear reporting on starts, completions, step drop-offs, and opt-in rates so you can iterate the questions and offers based on performance.

On-brand, conversion-focused design

Clean templates, control over fonts, colors, and layouts, and the option to hide platform branding.

Scalable pricing and limits

Transparent plans with sensible response caps, no surprise overages, and room to grow from testing to full-scale campaigns as your best-performing quizzes take off.

👉 If you want a tool that checks all these boxes, try Perspective for free today.

Practical tips for building a high-converting quiz funnel

When you open your quiz funnel software, it’s easy to get lost in options. Keep in mind that the goal is to help people make a decision quickly and turn that momentum into a lead or sale.

Use these principles to guide you with when using quiz builder software:

1. Lead with a clear, outcome-driven promise
   Your headline should answer “What do I get from this quiz?” in one line (e.g., “Find your perfect fitness plan in 60 seconds”) and every step in your quiz funnel should support that promise.
2. Ask only questions that serve you and the user
   Each question should either move the person toward a useful result or give you data you’ll actually use later.
3. Keep questions tap-friendly, not text-heavy
   Use multiple choice over free-text wherever possible so people can tap through quickly instead of stopping to think and type.
4. Use one “decider” question for your outcomes
   Rather than building a huge decision tree, pick one key question that decides which result page someone sees and map your offers to that.
5. Design mobile-first and keep the first question above the fold
   On a phone, visitors should see the first question and answers without scrolling.
6. Repeat the value proposition on the opt-in step
   When you ask for an email, remind people what they’re about to get (“See your personalized plan”) so the form feels like a fair trade.
7. Keep the form brutally short
   You’ve already asked several quiz questions, so limit the opt-in to the minimum you need (often just email) and let your quiz software handle the rest in your follow-up.
8. Match each result page to a specific offer
   Every outcome should nudge people toward one clear next step — a product, plan, or call.

🎥 You can see these principles in action in the walkthrough below:

FAQs: quiz funnel software

What is a quiz funnel?

A quiz funnel is an interactive quiz that adapts based on answers, captures leads, and directs people to a relevant next step such as a landing page, product recommendation, or consultation.

Do quiz funnels work?

Yes, quiz funnels work very well when they are built around a clear promise, relevant questions, and a specific next step that helps the user.

Because users receive instant feedback and personalized recommendations, interactive funnels often achieve higher completion and conversion rates than static landing pages, particularly for product recommendation quizzes and diagnostic assessments.

👉 If you want to see how this feels in a real campaign, start your 14-day free trial and launch a quiz funnel in Perspective.

How do I create a quiz funnel, step by step?

To create a quiz funnel, decide who it’s for and what you want to show people at the end, then write questions that lead them there.

Then, use quiz funnel software to build a landing page, add 5–10 questions, and link each result to a clear next step.

With Perspective, you can gate the full results behind a short lead form, then automatically route responses into built-in CRM and follow-up messages so each lead receives relevant next steps.

Finally, add tracking (UTMs, Facebook Pixel, GA4) so you can see which ads drive completions and which quiz outcomes lead to conversions.

What is the best funnel software?

Perspective is the best quiz funnel software because it combines a mobile-first funnel builder, quiz flows, and built-in follow-up.

With Perspective you can design high converting quizzes in a drag and drop editor, connect outcomes to on brand landing pages, and send lead data straight into your email list or CRM.

Compared with basic online quiz makers, Perspective focuses on fast mobile performance, clear analytics, and easy setup so you can move from idea to live quiz funnel in minutes.

👉 If you want to test this in your own stack, start your 14-day free trial.

Which quiz funnel software features matter most?

The most important quiz making software features are mobile-first layouts, intuitive branching logic, flexible result pages, and built-in lead capture.

You also want an intuitive drag-and-drop builder, clear analytics on quiz starts, drop-offs, and conversions, plus built-in CRM and messaging so every segment receives tailored follow-ups automatically.

Is there free quiz funnel software and how does pricing usually work?

Some quiz tools offer forever-free plans, but these are limited by responses, branding, or integrations.

Quiz funnel builder software is typically priced in tiers, based on usage and feature access.

Forever-free plans can work for early experiments, but once you want to properly launch and scale a quiz funnel, teams usually move to a full-feature platform.

Why Perspective is the best quiz funnel software

Looking for quiz maker software that turns clicks into qualified leads?

Perspective gives you a full-feature free trial, so you can build and launch quiz funnels before paying.

✔️ Launch funnels in ~30 minutes with an intuitive builder

✔️ Mobile-first pages that load fast and convert

✔️ Built-in messaging, native email, and lightweight CRM

✔️ Clear analytics with GA4/pixel support and easy integrations

✔️ Personalization with reusable sections and dynamic content

✔️ Predictable pricing after the trial, starting at $63/month

Start your free trial of Perspective 👇