Niels Klement

Bio

Niels Klement is CMO at Perspective, based in Berlin. Over the past four years, he's put $8.4M+ in ad spend through Perspective's own funnels, a big part of what took the company past $10M ARR. He writes about how performance marketers and agencies choose tools and funnels that turn ad spend into qualified leads.

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Niels is also focused on how AI is reshaping marketing operations day-to-day, from the Perspective MCP to the internal Claude skills his team uses to launch ads, run CRO, and ship funnel changes without waiting on an engineer.

Expertise

AI-powered marketing operations
Performance marketing at scale
Funnel and landing page strategy
Conversion rate optimization
Paid social growth

Education

Y Combinator

Posts by Niels Klement

Tools und Vergleiche

Instapage vs ClickFunnels: What Converts Better?

2025-10-24

Tools und Vergleiche

Instapage vs Unbounce: Which Is Best?

2025-10-22

Tools und Vergleiche

Instapage vs Leadpages: Which Is Best?

2025-10-22

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User interface displaying job application funnel for a Support Manager role, highlighting a 2-minute application process without resume and a net salary of 2,000 euros.