Niels Klement

Bio

Niels Klement is CMO at Perspective, based in Berlin. Over the past four years, he's put $8.4M+ in ad spend through Perspective's own funnels, a big part of what took the company past $10M ARR. He writes about how performance marketers and agencies choose tools and funnels that turn ad spend into qualified leads.

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Niels is also focused on how AI is reshaping marketing operations day-to-day, from the Perspective MCP to the internal Claude skills his team uses to launch ads, run CRO, and ship funnel changes without waiting on an engineer.

Expertise

  • AI-powered marketing operations
  • Performance marketing at scale
  • Funnel and landing page strategy
  • Conversion rate optimization
  • Paid social growth

Education

Y Combinator

The 2000s Marketing Era is Over

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