Niels Klement

Bio

Niels Klement is CMO at Perspective, based in Berlin. Over the past four years, he's put $8.4M+ in ad spend through Perspective's own funnels, a big part of what took the company past $10M ARR. He writes about how performance marketers and agencies choose tools and funnels that turn ad spend into qualified leads.

Niels is also focused on how AI is reshaping marketing operations day-to-day, from the Perspective MCP to the internal Claude skills his team uses to launch ads, run CRO, and ship funnel changes without waiting on an engineer.

Expertise

  • AI-powered marketing operations
  • Performance marketing at scale
  • Funnel and landing page strategy
  • Conversion rate optimization
  • Paid social growth

Education

Y Combinator

The 2000s Marketing Era is Over

Marketing channels and user expectations have changed. Build Perspective Funnels™ that match today’s user experience and drive the best results for your business.
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