ClickFunnels is a renowned funnel builder for small businesses, entrepreneurs, and agencies. Yet over time, many discover they need a ClickFunnels alternative that better fits their goals.
High monthly costs, limited design flexibility, or gaps in core features often push teams to explore alternatives to ClickFunnels.
In this guide, we’ll compare the top ClickFunnels competitors and show you their pricing, strengths, and weaknesses. This way, you can choose the platform that best fits your needs.
Let’s dive in 👇
TL;DR
These ClickFunnels alternatives were chosen and ranked based on:
- Mobile performance: Speed and usability on mobile devices
- Conversion capability: Built-in CRM, email, and messaging depth
- Pricing clarity: Predictable, transparent plans
- Testing and analytics: Native A/B testing and reporting tools
- Ease of use: Speed to launch and collaboration features
These factors narrow down to the tools that actually perform.
Let’s dive into the detail 👇
ClickFunnels Overview
ClickFunnels is a popular funnel builder for entrepreneurs, small businesses, and agencies. It combines a landing page builder, checkout, and CRM in one platform.
Its features include:
- Drag-and-drop funnel and landing page builder with ready-made templates
- Checkout pages with upsells and downsells to boost order value
- Basic CRM and pipeline tools for managing contacts
- Follow-up funnels for simple email and SMS sequences
- Affiliate program management through Backpack
- Access to a large community and training resources
The appeal is clear: ClickFunnels makes it easy to get a funnel online quickly, even without technical skills, and gives you the essential pieces for driving conversions.
The trade-off is that the experience leans heavily on templates and add-ons, which can start to feel restrictive as you grow. Pages are often desktop-first, so mobile performance, where most paid traffic lands, can lag. And while the platform covers a lot of ground, deeper capabilities in areas like email, analytics, and automation often require outside integrations.
Think of it as a starter kit: practical for getting a funnel live, but not always the most scalable or refined solution in the long run. That’s why many businesses explore ClickFunnels alternatives built to perform better in their most important workflows.
The 8 best ClickFunnels alternatives
1. Perspective
Best for businesses running ads that need fast, high-converting funnels.
Perspective is the strongest overall alternative to ClickFunnels. It brings fast setup, an integrated CRM, native email and messaging, and analytics together in one platform. That keeps things simpler and lowers total cost compared with template-driven funnel builders.
Because it was designed mobile first, funnels load in under three seconds. Paid ad traffic converts at a higher rate, CPAs stay lower, and teams see stronger ROAS. The mobile foundation is a clear edge, but it’s only part of why Perspective outperforms.
Use case example: Performance agencies use Perspective to launch swipe-friendly quizzes that qualify prospects and send them to the right offer. Instead of pushing traffic to slow landing pages or instant forms, they spin up funnels in under 30 minutes that capture more intent, deliver higher-quality leads, and reduce ops overhead.
Key features
Perspective uses a transparent, license-based pricing model with no hidden fees.
- Start: $63 per month, core features for a single brand, including the funnel builder, built-in CRM, native email and messaging, and analytics
- Grow: $198 per month, higher allowances, and sub-accounts for teams managing multiple projects
- Expand: $401 per month, increased capacity for agencies working across several brands
- Scale: Custom, tailored limits and support for fast-growing companies
All paid tiers include a 14-day free trial.
Perspective vs ClickFunnels: who to choose?
Perspective is the best ClickFunnels alternative if you need to launch fast, mobile-ready funnels that actually convert.
But don’t just take it from us. Watch the video to see:
- The ad strategy that drove $2.60 CPL leads
- A mobile-first funnel built in under an hour
- Email and SMS follow-ups that boosted attendance
- A live pitch structure that closed $127k in sales
👉 Find out what Perspective funnels deliver in practice. Start your free 14-day trial
2. Systeme.io
Best for solo founders and small teams that want a budget all-in-one funnel builder.
Systeme.io is an all-in-one ClickFunnels alternative that combines funnels, email, courses, memberships, and basic automations in a simple interface. It suits small agencies and solopreneurs who value low cost and fast setup over deep customisation.
As a ClickFunnels competitor, its main differentiators are price and simplicity. However, template depth, integrations, and scalability are more limited than higher-end platforms. For lean teams, it reduces costs, but growing teams will hit the feature ceiling sooner.
Use case example: A small agency on a tight budget uses Systeme.io to build basic funnels, run automated email sequences, deliver membership content, and track affiliates from a single dashboard. The appeal is low cost and simplicity, with less depth and flexibility than specialist tools.
Key features
- Free plan with core funnel and email tools
- Drag and drop editor for quick campaigns
- Email automation with tagging and basic segmentation
- Built-in memberships and course hosting
- Affiliate management for referral programmes
- Simple checkout with coupons and order bumps
- Basic analytics for opt-ins and sales
- Payment and connector integrations when needed
Pricing
Systeme.io uses a straightforward tiered model and includes a free plan.
- Free plan: up to 2,000 contacts, unlimited emails, 3 sales funnels, 1 blog with unlimited posts, unlimited file storage, core automation features
- Startup: $17 per month, higher limits, and custom domains
- Webinar: $47 per month, adds webinars and more automation
- Unlimited: $97 per month, removes most usage limits and adds priority support
Reviews:
Source: G2
3. GetResponse
Best for businesses where email and webinars drive growth.
GetResponse is an email-led ClickFunnels alternative that combines advanced automation with funnels, landing pages, and built-in webinars. It is a good fit for teams that rely on email and want funnels tied to segmentation and behavioural triggers.
As a ClickFunnels competitor, the edge is in email: deliverability, workflow depth, and audience targeting. The trade-off is that it is not a mobile-first funnel builder at its core, and pricing scales with contact count.
Use case example: A B2B SaaS marketing team runs a monthly webinar series. They build a registration page, segment sign-ups by topic, automate reminders and follow-ups, send the replay, and trigger a short survey. Qualified responses sync to the CRM for sales.
Key features
- Visual email builder with automation workflows, tagging, and transactional emails
- Conversion funnel templates for lead magnets, sales, and webinars
- Built-in webinar hosting with registration, reminders, and follow-ups
- Landing page and website builder with form capture
- Paid ads management, create and monitor Google and Meta ads from your account
- Live chat widget and web push notifications
- Reporting for conversions, revenue attribution, and ROI
Pricing
GetResponse uses a tiered, contact-based pricing. These are the options for 5000 contacts, on an annual plan:
- Starter: from $43.19 per month
- Marketer: from $76.42 per month
- Creator: from $87.49 per month
Reviews:
Source: G2
{{cta}}
4. Unbounce
Best for marketers who need to test and optimise landing pages quickly.
Unbounce is a landing page-focused ClickFunnels alternative built for fast experimentation. It combines a page builder with testing tools and “Smart Traffic,” an AI feature that routes traffic to the variant most likely to convert. When the rest of your stack is set, Unbounce concentrates on pages and testing.
The trade-off is scope. Unbounce does not aim to replace a full funnel platform, so you will still rely on separate tools for CRM, email, and messaging. Pricing is higher than that of basic page builders, and Smart Traffic works best with consistent volumes of traffic. If you need deep personalisation or an automated follow-up, you will need other tools alongside Unbounce.
Use case example: A paid media team runs Google and Meta campaigns for several offers. They use Unbounce to spin up variants, test headlines and layouts, and let Smart Traffic learn which version works best for each audience segment. Leads sync to the existing CRM for follow-up.
Key features
- Drag and drop landing page builder with responsive layouts
- “Smart Traffic,” which routes visitors to higher converting variants
- A/B testing, conversion tracking, and detailed page analytics
- Popups and sticky bars for on-page capture
- Dynamic text replacement for ad to page message match
- Form builder with direct integrations and connectors
Pricing
Unbounce uses a tiered pricing model.
- Launch: from $74 per month, create landing pages
- Experiment: from $112 per month, perform A/B tests
- Optimize: from $187 per month, AI optimization
- Agency: custom pricing, run campaigns for multiple clients
Reviews:
Source: G2
5. Leadpages
Best for small teams that need a basic landing page builder at a low cost.
Leadpages is a landing page-focused, ClickFunnels alternative built for speed and simplicity. It ships with a template library, a drag-and-drop editor, and on-page lead capture tools that let non-technical teams publish quickly.
However, there are some limitations to keep in mind. The depth of customisation is lighter than specialist design tools, and teams that require advanced testing or personalisation will need to layer in other products. If you need a full funnel platform with native CRM and messaging, you should look elsewhere; Leadpages concentrates on the page layer.
Use case example: A coaching business promotes a free consultation. They publish a landing page and a short form, add a pop-up for late exits, and test two headlines. Leads flow into their CRM for follow-up.
Key features
- Drag and drop editor with a large template library
- Unlimited traffic and page publishing
- Popups, alert bars, and integrated forms for capture
- A/B testing and real-time analytics
- Built-in hosting and SSL
- Direct integrations for email and CRM, plus connectors
Pricing
Leadpages uses tiered pricing and offers a free trial. These are the prices, based on annual billing:
- Standard: from $37 per month
- Pro: from $74 per month
- Custom: not publicly disclosed
Reviews:
Source: G2
6. Kartra
Best for digital product sellers who need built-in memberships and checkout.
Kartra is an all-in-one ClickFunnels alternative focused on selling and delivering digital content. It combines page building, email, checkout, video hosting, memberships, help desk, and calendars in one place. This allows teams to manage offers and customers from a single dashboard.
Be aware of the scope and learning curve. Kartra covers many functions, but the interface can feel dense, and teams that only need lightweight funnels may find it more than they need. Page design flexibility is solid, though not on the level of dedicated design tools, and costs rise with contact limits.
Use case example: A course business hosts lesson videos, runs gated memberships, accepts recurring payments, and sets basic post-purchase upsells in Kartra. They manage pages, email, checkout, and support within the same account.
Key features
- Page and funnel builder with templates and section blocks
- Built-in email marketing with automation and tagging
- Checkout, order bumps, and one-click upsells
- Membership sites with tiered access and content drip
- Native video hosting and analytics
- Help desk, calendars, and basic CRM for lead tracking
- Prebuilt “Campaigns” to import full funnel setups
Pricing
Kartra pricing is tiered. Annual plans are:
- Essentials: from $52 per month, limited to 500 contacts
- Starter: from $99 per month, limited to 2,500 contacts
- Growth: from $189 per month, limited to 12.500 contacts, includes extra domains
Reviews:
Source: G2
7. Instapage
Best for ad teams focused on post-click performance.
Instapage is a ClickFunnels alternative built to improve results after the ad click. It combines a page builder with experimentation tools, heatmaps, and “AdMap,” which lets you visualise which ads connect to which landing pages. When the rest of your stack is fixed, it provides a dedicated page layer for experiments and analysis.
There are limitations to consider. Instapage concentrates on the landing page layer, so you will still rely on separate products for funnels, CRM, and messaging. Pricing sits at the premium end of page builders, and to get the most from its testing features, you need steady traffic to validate your experiments.
Key features
- Visual page builder with responsive layouts
- Experimentation suite for A/B and multivariate tests
- Heatmaps to see clicks, scroll depth, and friction points
- AdMap to connect ads to the most relevant landing pages
- Dynamic content for a stronger message match
- Collaboration tools for comments, approvals, and handoffs
- Built-in hosting, SSL, and performance tooling
Pricing
Instapage positions itself as a premium testing platform. Prices are tiered and vary based on monthly visitors:
- Create: Starting at $79 per month, limit of 15,000 unique monthly visitors
- Optimize: Starting at $159 per month, price varies based on unique monthly visitors
- Convert: Custom pricing
Reviews:
Source: G2
Prefer everything in one place?
Perspective pairs mobile-first funnels with native CRM and email, so follow-up stays simple.
8. Webflow
Best for design-heavy sites where the funnel lives in another tool.
Webflow is a website builder and CMS. As a ClickFunnels alternative, teams pick it when they need a custom site design and a flexible CMS rather than a funnel platform. You can design full sites in a visual editor, publish collection-based pages, and export HTML, CSS, and JavaScript.
There are some limitations to consider. Webflow is not a native funnel platform and does not include built-in email, messaging, or advanced testing, so you will rely on integrations for the marketing stack. If your priority is speed to launch for paid funnels, a specialist funnel tool may be a better fit.
Use case example: A SaaS company rebuilds its marketing site in Webflow for custom design and a flexible CMS. Campaign landing pages are set up as CMS templates. Form submissions go to the existing CRM. The content team can publish updates without waiting on developers, while funnels and follow-up run in separate tools.
Key features
- Visual designer with component-based layout and responsive controls
- CMS collections for blogs, resources, and dynamic landing pages
- Interactions and animations for polished UX
- Form capture with integrations to CRMs and automation tools
- SEO controls for titles, meta, schema, and redirects
- Built-in hosting with CDN, SSL, and staging
- E-commerce capabilities for product catalogs and checkout
- Reusable components and style systems for consistency
Pricing
Webflow offers a tiered pricing plan, depending on your needs. Based on annual billing, these are the plans:
- Starter: free, start experimenting and prototyping with AI
- Basic: from $14 per month, create simple, static sites
- CMS: from $23 per month, create a blog or other content-driven site
- Business: from $39 per month, for larger sites that need more flexibility
Reviews:
Source: G2
FAQs: ClickFunnels alternatives
Is ClickFunnels worth it?
For some teams, ClickFunnels can be a good starting point. If you want a quick way to launch a basic funnel with templates and don’t mind relying on extra tools for email, messaging, and analytics, ClickFunnels can work.
However, many businesses outgrow it as budgets, branding needs, and mobile performance expectations rise. If your growth depends on paid traffic, Perspective delivers stronger results due to its intuitive design, high conversion rate, and native follow-up.
What are the disadvantages of ClickFunnels?
The drawbacks of ClickFunnels are: high monthly pricing at entry, template-driven designs that limit brand flexibility, desktop-first pages that can underperform on mobile, and reliance on integrations for core jobs such as email, messaging, and analytics.
Teams that want faster mobile funnels with fewer moving parts often move to Perspective.
Why do teams switch from ClickFunnels?
Teams switch from ClickFunnels due to: rising total cost of ownership, the need for faster mobile experiences, and frustration with stitching multiple tools together for email, messaging, and reporting.
When follow-up matters, pick a product that handles it natively. Perspective covers CRM, email, and messaging. If you want to validate this with your own traffic, try Perspective today!
Is GoHighLevel better than ClickFunnels?
Both can work, depending on what you need. GoHighLevel is an all-in-one agency platform with CRM, automation, scheduling, and reviews. It centralises a lot but can feel heavy. ClickFunnels focuses on template-driven funnel launches. It is quick to start, yet most teams still add other tools for CRM, email, and deeper analytics.
Perspective is the best choice overall. You get fast mobile pages, funnels live in about 30 minutes, a built-in CRM, native email and messaging, as well as predictable license pricing. The outcome? Paid traffic converts with fewer moving parts.
Is there a free ClickFunnels alternative?
Systeme.io has a free plan that is useful for early testing; however, you’ll hit limits as campaigns scale.
If you want to test a production-ready funnel with real traffic, Perspective offers a 14-day free trial so you can launch, measure, and decide.
What is the best alternative to ClickFunnels for agencies?
Perspective is the best alternative to ClickFunnels. You can launch a funnel in about half an hour, and pages are fast on mobile, where most ad traffic lands. The core work lives in one platform, including funnels, CRM, email, messaging, and analytics, so you are not juggling separate tools or extra integrations.
Pricing is license-based and predictable, which helps you protect margins across clients.
The ClickFunnels alternative built for higher conversions
If you are looking for a ClickFunnels alternative that gives you:
✔️ Funnels built in 30 minutes with drag and drop simplicity
✔️ Mobile-first design that loads in under 3 seconds
✔️ Better ROAS from ads driving to mobile optimised pages
✔️ Built-in CRM, native email and messaging, plus analytics
✔️ Personalisation at scale so every lead feels unique
✔️ More affordable entry-level pricing than ClickFunnels
Then, Perspective is clearly the best alternative to ClickFunnels. Try Perspective today 👇
