ClickFunnels vs GoHighLevel: Which Funnel Builder Is Best for Your Business?

When it comes to building sales funnels and automating your marketing efforts, two names stand out: ClickFunnels and GoHighLevel. Both platforms have developed strong reputations, but they cater to different audiences and offer distinct features. So, if you're a marketer or business owner trying to decide which tool best fits your needs, this article will break down the pros and cons of each.

What Is ClickFunnels?

ClickFunnels is a sales funnel builder designed to simplify the process of creating high-converting funnels for online businesses. The platform is popular among entrepreneurs, eCommerce businesses, and service providers for its user-friendly interface and ability to help users generate leads, make sales, and increase conversions without needing technical expertise.

Key Features of ClickFunnels

1. Drag-and-Drop Funnel Builder: No coding required. Create opt-in pages, sales funnels, webinar funnels, and membership sites with ease.
2. Pre-Built Templates: ClickFunnels comes with a library of pre-built funnel templates that cater to different industries and use cases, making it easier to get started quickly.
3. Email Marketing Integration: Although ClickFunnels has its own basic email automation system, it integrates with more robust third-party email platforms like Mailchimp and ActiveCampaign.
4. One-Click Upsells and Downsells: These features help boost average cart value by offering additional products to buyers during the checkout process.

Who Should Use ClickFunnels?

ClickFunnels is ideal for entrepreneurs and small businesses looking for an all-in-one platform to sell products, build landing pages, and automate sales funnels. If you prioritize simplicity and speed when building funnels, ClickFunnels is a strong contender.

However, ClickFunnels is not without its limitations. The platform is primarily focused on sales funnels and lacks the extensive CRM features found in other platforms.

What Is GoHighLevel?

GoHighLevel is a more comprehensive marketing and sales platform, aimed primarily at agencies and marketers who want an all-in-one tool for CRM, funnel building, email marketing, SMS marketing, and even appointment scheduling. It takes marketing automation a step further than ClickFunnels, making it a more holistic solution for businesses looking for an end-to-end system.

Key Features of GoHighLevel

1. CRM System: Unlike ClickFunnels, GoHighLevel provides a fully integrated CRM that helps manage client relationships, track deals, and nurture leads more effectively.
2. Multi-Channel Communication: GoHighLevel goes beyond email marketing to include SMS, voicemail drops, and Facebook Messenger integrations.
3. Funnel Builder: While not as user-friendly as ClickFunnels, GoHighLevel offers funnel-building tools for creating landing pages, sales funnels, and membership sites.
4. Agency-Focused Tools: GoHighLevel is designed with agencies in mind, offering white-label services and client management features.
5. Appointment Booking: In addition to funnel-building, GoHighLevel allows you to schedule appointments, making it a one-stop shop for service-based businesses.

Who Should Use GoHighLevel?

GoHighLevel is ideal for marketing agencies and businesses with more complex needs, such as client management, multi-channel marketing, and a complete CRM solution. It’s also a great choice for agencies looking to white-label software for their clients, making it a more versatile solution compared to ClickFunnels.

However, the learning curve is steeper than ClickFunnels, and it may be more than you need if you're only looking for simple sales funnel functionality.

ClickFunnels vs GoHighLevel: Feature Comparison

To help you make an informed decision, here's a side-by-side comparison of some key features:

FeatureClickFunnelsGoHighLevelFunnel BuilderEasy-to-use, drag-and-drop builderFunctional but more complexPre-Built TemplatesLarge library of templatesFewer templates but customizableCRMBasic lead management toolsFull-featured CRMEmail/SMS MarketingBasic email marketing capabilitiesAdvanced multi-channel marketingAppointment SchedulingNoYesWhite-Label CapabilitiesNoYes, perfect for agenciesThird-Party IntegrationsExcellent (e.g., Stripe, PayPal)Limited, but growingPricingStarts at $97/monthStarts at $97/month

Pricing Comparison

Both platforms start at $97/month, but their pricing models vary based on the features provided.

• ClickFunnels Pricing:
  • Basic Plan: $97/month (limited funnels and pages)
  • Platinum Plan: $297/month (unlimited funnels, priority support)
• GoHighLevel Pricing:
  • Basic Plan: $97/month (single account)
  • Pro Plan: $297/month (unlimited sub-accounts, white-label features)

GoHighLevel offers better value for agencies because its Pro Plan includes features like sub-account management and white-labeling, which ClickFunnels lacks. If you’re running multiple client accounts, GoHighLevel’s pricing is hard to beat.

The Mobile-First Advantage: Why Perspective.co May Be a Better Option

While both ClickFunnels and GoHighLevel offer excellent features, they are not necessarily optimized for today’s mobile-first environment. This is where Perspective.co shines. Perspective's mobile-first funnels are designed to deliver fast, high-converting experiences for users on mobile devices. In today's world, where mobile traffic dominates, this can be a significant advantage.

In addition to being mobile-optimized, Perspective also offers features like AI copywriting, A/B testing, and GDPR compliance, all of which are crucial for modern marketing campaigns. For businesses looking to nail their lead generation with a focus on speed and maximum conversion, Perspective’s funnel-building platform could be the game-changer you're seeking.

Why Choose Perspective.co?

• Mobile-First Design: Perspective funnels are built specifically to provide seamless experiences on mobile devices.
• Fast Funnel Creation: With a library of pre-built templates and AI-assisted copywriting, building a funnel with Perspective takes minutes, not hours.
• 14-Day Free Trial: You can try all of Perspective’s features risk-free with their 14-day trial, letting you explore how it stacks up against ClickFunnels and GoHighLevel without a long-term commitment.
• White-Label and A/B Testing: Like GoHighLevel, Perspective also offers white-label options and advanced testing features, making it perfect for agencies that need to deliver results quickly.

Conclusion: Which Platform Is Right for You?

• Choose ClickFunnels if you’re looking for a simple, straightforward tool to build sales funnels without needing advanced CRM features or multi-channel marketing.
• Choose GoHighLevel if you’re running a marketing agency or need an all-in-one platform with a CRM, multi-channel marketing, and white-label options.

However, if mobile-first functionality and speed of implementation is essential for your marketing campaigns, and you're looking for something that combines ease of use with advanced features, give Perspective a try.

Ultimately, the right platform depends on your business needs, but there’s no shortage of excellent tools to help you achieve your marketing goals.

‍