Es gibt ein paar Faustregeln, nach denen wir uns privat und im professionellen Umfeld automatisch richten. Zum Beispiel darauf einzugehen, dass jeder Mensch individuelle Bedürfnisse hat, je nachdem in welcher Situation er sich befindet. Ignoriert man Timing und Setting, irritiert man sein Gegenüber oder wird einfach überhört. Fundamental anders funktioniert das beim Online Marketing auch nicht.

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Nehmen wir zum Beispiel einen ergonomischen Stuhl. Viele Unternehmen gehen davon aus, dass es reicht, Menschen, die bei Google nach ergonomischen Stühlen gesucht haben, Werbung von ihrem Modell zu präsentieren. Tatsächlich wissen die meisten Menschen aber gar nicht, dass sie einen rückenfreundlichen Stuhl möchten oder brauchen könnten. Was ihnen fehlt ist ein Problembewusstsein und ein Bezug zum Thema – es ist in ihrem Leben irrelevant. Sie würden in ihren kühnsten Träumen nicht auf die Idee kommen, im Internet danach zu suchen. Dadurch bleiben sie in ihrer Suchmaschinennutzung unauffällig und für das Unternehmen unsichtbar. Tatsächlich konzentrieren sich die meisten Unternehmen auf die wenigen Menschen, die aktiv auf der Suche sind und im Prinzip sowieso schon fast Kunden sind. Das ist einfach, denn sie sind in Suchmaschinen leicht auszumachen. Aber der Großteil des Marktes wird dadurch ignoriert: 99% der Unternehmen kämpfen um Kunden, die nur 3% des Marktes ausmachen!

Key features of ClickFunnels vs Kajabi

Only useful features in Perspective

With Perspective, you can build your mobile funnel in under 30 minutes, including the tracking setup.

Perspective's key features include:

• Mobile-first funnel builder with fast loading speeds
• AI-powered funnel creation and copy generation
• 29+ premium funnel templates with 70+ section templates
• Built-in CRM with lead scoring 
• A/B testing and conversion rate tracking
• Payment processing integration
• Automated email and WhatsApp messaging
• Custom domains and SSL certificates
• Zapier, Make, and native integrations (Meta Pixel, TikTok, HubSpot, etc.)
• Agency features with workspace management and white-label options

Kajabi vs ClickFunnels: Ease of use

Both platforms market themselves as beginner-friendly, but the reality depends on what you're trying to accomplish.

Kajabi's learning curve

Kajabi has a clean interface that feels easy to use. The dashboard is organized very simply, with clear sections for managing products, marketing, and sales. For basic tasks like creating a basic landing page, you can get started fairly quickly.

The learning curve comes from the sheer scope of what Kajabi can do. The platform is a playground with multiple ways to set up products, various pipeline options, and lots of settings buried in menus.

ClickFunnels' complexity

ClickFunnels makes it easy to build your first funnels, but it can get somewhat rigid if you want more control over your layouts.

The funnel templates are ClickFunnels' strength. There are pre-built funnels for opt-ins, sales pages, and checkouts that you can launch without needing design skills. If you find one that matches your needs, you can clone it and swap out your content without having to build from scratch. 

The platform doesn't handle multi-client management well for agencies, with limited white-label options and awkward account structures.

How does Perspective compare to Kajabi and ClickFunnels?

If you don't want the overhead of a full-course platform or the limitations of traditional desktop-first funnel builders, Perspective will be a better choice.

Perspective's key differentiators:

• Mobile-first design philosophy
• Interactive, app-like funnel experience
• AI-powered funnel builder
• Fast loading speed
• Built for paid traffic conversion (native Facebook and Google pixel support)
• No design or coding skills required
• Whitelabel suite is available

Kajabi vs ClickFunnels: Cost

Kajabi's entry point is nearly double what ClickFunnels charges. Both platforms sit on the pricier end of the spectrum, partly because of their name recognition.

Kajabi pricing

Kajabi has three tiers: 

• Basic at $179/month
• Growth at $249/month
• Pro at $499/month

The main difference between Kajabi's plans is the number of products you can create and the number of contacts you can store. Kajabi offers a 20% discount on annual subscriptions.

There's also a platform fee for payment processing if you don't use Kajabi's native processor.

ClickFunnels pricing

ClickFunnels bundles email marketing, basic CRM, and checkout tools into a single platform, starting at $97/month with the Launch plan. The next tiers, Scale and Optimize, cost $197/month and $297/month, respectively. There's a 17% discount on annual billing.

Perspective's pricing makes more sense

Following a 14-day free trial, paid plans start at $59/month.

Building sales funnels with ClickFunnels vs Kajabi

This is what ClickFunnels was built for. The platform focuses on designing marketing and sales funnels, with lots of pre-built templates and other features, such as order bumps, one-click upsells and downsells, and checkout optimization. 

ClickFunnels' funnel-building features:

• A/B split testing for every funnel page
• Test design, headlines, copy, images, and CTAs
• Conditional split paths based on visitor actions
• Targeted follow-ups with upsells and downsells based on behavior
• Multiple product promotion in a single funnel
• Performance analytics to identify conversion bottlenecks

The major issue is mobile performance. ClickFunnels was designed desktop-first, and many default layouts don't work well on phones — pages load slower and the experience feels heavier. With most traffic now coming from mobile devices, this is reason enough to reconsider.

Kajabi's funnel features take a back seat to its course hosting and membership site offerings. It does make connecting your funnel to your course or membership straightforward, though. You can build landing pages, collect emails, and guide people through a buying process seamlessly. 

But you don't get the same depth of conversion optimization tools that ClickFunnels offers. 

What Kajabi lacks:

• No A/B testing
• No conditional paths or split testing
• No funnel optimization tools
• Limited ability to diagnose poor performance

It works fine if funnels are just one piece of a larger course business, but feels lacking if they're your main priority.

Integration options in ClickFunnels vs. Kajabi

ClickFunnels integrates with more tools natively, while Kajabi assumes you'll use its built-in features rather than external software.

ClickFunnels

ClickFunnels offers integrations across marketing automation, CRM, webinar marketing, e-commerce, and chat tools. You'll find connections to HubSpot, Keap, Klaviyo, GoTo Webinar, Pipedrive, and the standard email platforms like Mailchimp and ActiveCampaign. 

Kajabi

Kajabi takes a more minimal approach with 11 native integrations focused on payments (Stripe, PayPal, Kajabi Payments), email marketing (AWeber, Mailchimp, Drip, ConvertKit, ActiveCampaign), and analytics (Google Analytics, Facebook Pixel, Segment). 

Unlike all-in-one platforms that assume you'll stay inside a closed ecosystem, Perspective is built to work with the tools you already use. It integrates with core systems like HubSpot and Salesforce, analytics tools like Google Analytics, and ad platforms such as Meta and Google Ads. It can easily be extended across your stack via automation tools like Zapier.

Perspective connects conversion flows, data, and routing across your stack — without locking you into a single vendor.

Kajabi and ClickFunnels: Use Cases

In short, ClickFunnels is for driving conversions through optimized sales processes, and Kajabi is for selling and delivering educational content.

ClickFunnels: Lead generation and e-commerce sales

ClickFunnels' use cases span lead generation funnels, webinar funnels, product launches, and e-commerce sales pages. You can capture leads, run them through automated sequences, and optimize checkout flows to maximize conversions.

It also handles basic online courses and membership sites, but those features aren't as developed as what you'd get with Kajabi.

Kajabi: Selling knowledge and content

Kajabi is designed for people selling knowledge: courses, coaching programs, memberships, and digital products like ebooks or templates. The platform handles the management and promotion of structured courses with video lessons, quizzes, and certifications. 

Kajabi is better aligned with businesses focused primarily on content delivery rather than conversion-driven funnels.

Who Perspective is for

Perspective is built for marketers and creators who need effective mobile-first funnels. It's a perfect solution if you're concerned about ClickFunnels' mobile performance or don't want to pay Kajabi's premium pricing for features you won't touch. 

Why Perspective is the best solution for high-converting sales funnels

Want mobile-first funnels built for conversions? Perspective is for you.

✔️ Launch funnels in ~30 minutes with an intuitive, design-first builder

✔️ Mobile-first pages that load fast and convert

✔️ Built-in messaging, native email, and lightweight CRM

✔️ Clear analytics with GA4/pixel support and easy integrations

✔️ Personalization with reusable sections and dynamic content

✔️ Predictable pricing after the trial, starting at $63/month

Start your free trial of Perspective 👇